How We Do
Our commitment is to ethical, responsible business.
Retail is hard, especially with apparel. There are so many ways to "get it wrong"; if we produce something in the wrong size, the wrong color, at the wrong time, not only do we not get to chalk a win on the board, but we might be forfeiting our chance to try again- after all, once your investment capital is spent, it's gone. There are no mulligans in this game.
There's a lot of work behind the scenes, and everything costs, so we can understand why some brands feel the need to produce their goods as cheaply as possible, with the highest markup they can. It kind of makes sense: they're just trying to buffer their wins against their losses. We get it. The problem is that manufacturing in certified facilities, with human rights and environmental protections, is more expensive than other options, plain and simple. A lot of brands have a hard time working this increased product cost into their business model, especially if they have bricks and mortar shops, or high employee overheads. Some brands have just built a culture of increased profits over all else. But we don't vibe with that.
Sure, we want Ruggette RFC to be successful. We want to produce the things that we want to wear, that our friends want to wear, the things that don't exist yet in the market. We want to support our rugby community. But we will never, ever, be okay with doing so at the cost of our ethics or morals. We feel very strongly about meaningful, protected, and fair work for factory employees. We feel very strongly about environmental protections, about recycling and solar power and responsible dying processes. Because of this, all of our garments are produced in WRAP (The Worldwide Responsible Accredited Production, an independent, objective, non-profit team of global social compliance experts dedicated to promoting safe, lawful, humane and ethical manufacturing around the world through certification and education) certified factories, using solar power and recycled fibres whenever possible.
We're not interested in cutting corners for the sake of the bottom line. Will we be able to offer the cheapest products on the market with this model? No, probably not. Will we be able to offer giant discounts all the time? No, we don't have huge markups. Do people think we're nuts? Maybe, but that's just fine. They say if you stand for nothing, you'll fall for anything, and when it comes to ethical manufacturing, we know exactly where we stand. We're going to stick to our guns, because it's the right thing to do. We think that our Ruggette RFC teammates will respect that.